Privacy Policy

Last updated: May 28, 2026

1. Introduction

Welcome to Dawn ("we," "our," or "us"). Dawn is operated by Amaretto Software Labs ltd, a company registered in Varna, Bulgaria. We are committed to protecting your personal information and your right to privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI team agent platform and related services.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, company name, and password when you create an account
• Profile Information: Professional details, team information, and preferences
• Workspace Data: prompts, run events, integration source metadata, and related content you create
• Communication Data: Messages, feedback, and support requests
• Payment Information: Billing details processed securely by Stripe, our payment processor

2.2 Information Collected Automatically

• Usage Data: Features used, projects created, collaboration patterns
• Device Information: Browser type, operating system, IP address
• Log Data: Access times, pages viewed, errors encountered
• Cookies and Similar Technologies: Session management, consent choices, theme preference, and analytics identifiers when you opt into analytics cookies

On the marketing website at dawnhq.ai, analytics data may be collected through Microsoft Clarity and Google Analytics 4 when you consent to analytics cookies. This includes high-level usage information such as page visits, referral source, browser and device information, and interaction patterns used to improve the website.

3. How We Use Your Information

We use your information to:

• Provide, maintain, and improve Dawn's services
• Process your transactions and manage your account
• Generate AI-powered operational responses based on your inputs
• Enable collaboration features within your organization
• Send service updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Monitor and analyze usage patterns to improve our platform
• Measure marketing website performance and understand which pages and journeys are useful to visitors
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations

4. Information Sharing

We do not sell or rent your personal information. We may share your information with:

• Your Organization: Team members and administrators within your organization
• Payment Processor: Stripe, who processes payments and related billing transactions on our behalf
• Service Providers: Trusted third parties who assist in operating our platform (hosting, analytics, support)
• Analytics Providers: Microsoft Clarity and Google Analytics 4 for website measurement and experience analysis, subject to your cookie choices on dawnhq.ai
• Legal Requirements: When required by law or to protect rights and safety
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• With Your Consent: When you explicitly authorize us to share information

5. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication mechanisms
• Secure development practices
• Employee training on data protection

6. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. When you delete your account, we will delete or anonymize your personal information, except where retention is required for legal or legitimate business purposes.

7. Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable laws, you have the right to:

• Access: Request copies of your personal information
• Rectification: Request correction of inaccurate information
• Erasure: Request deletion of your personal information
• Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing of your personal information
• Restrict: Request restriction of processing
• Withdraw Consent: Withdraw consent where processing is based on consent

You can change your marketing-site analytics cookie preferences at any time by using the Cookie Settings control in the footer on dawnhq.ai.

8. International Data Transfers

As a company based in Bulgaria (EU), we primarily process data within the European Economic Area. When we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

9. Children's Privacy

Dawn is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice through email or platform notifications.

11. Contact Information

If you have questions or concerns about this Privacy Policy, please contact us at:

12. EU Representative

As we are established in the European Union (Bulgaria), we serve as our own EU representative for GDPR purposes.